Pay
Per Click
Choose Vetro Media as your PPC Agency
Wonder why your online searches seem to magically summon ads that match exactly what you’re looking for? That’s the work of a PPC agency, more commonly known as a pay-per-click (PPC) performance marketing agency.
In essence PPC marketing refers to a method of paid digital advertising in which a business spends money each time a user clicks on their advertisement, effectively “buying” website visits and paying for each click; hence the term pay-per-click (PPC).
Our PPC agency comprises of an expert team that has a sound understanding of Google’s performance criteria across a wide variety of industry sectors. As a full-service digital agency, we offer pay-per-click advertising services that span the full discipline suite – including Google Search, Google Display Advertising, Performance Max, Remarketing, Google My Business and more.
How a PPC agency executes campaigns
- Keyword research: Using specific platforms to identify keywords that your audience is using when searching on Google to create targeted ads that convert.
- Ad creation: Crafting ad copy that resonates with your audience and converts.
- Campaign optimisation: Ensuring the campaigns are effectively set up and optimised through consistent monitoring.
- Data analysis: Monitoring and reporting on important metrics, such as cost-per-click (CPC), conversion rate, and click-through rate (CTR), in order to evaluate the efficacy of campaigns. These data-driven insights are then used to adjust future strategies.
Our PPC agency services:
1. Search
Using keyword research to identify relevant search terms that potential customers are using in order to serve your ad in the search results and providing a quality lead.
2. Display
Great for brand awareness PPC agencies use display ads as a brand awareness tactic. This type of ads involves creating an eye-catching banner ad that appears on different websites and is based on the customer’s interest.
3. Performance Max
PMax or performance marketing ads are used by a PPC agency for lead generation. This automated campaign type uses Google AI to optimise performance and is shown on various places online such as YouTube, search results, on websites and email.
4. Remarketing
These types of ads are used by a pay-per-click (PPC) agency to target consumers who have previously visited your website but did not convert. The remarketing ads then show up while the consumer is browsing other sites to remind them of your brand and encourage them to go back and complete the purchase or engage with your site.
5. Google My Business
Optimising your Google My Business page with your location, contact details, and hours of operation boosts customer trust and visibility in local search results, leading to increased foot traffic in-store.
6. YouTube
You guessed it! These types of pay-per-click ads appear on YouTube and on any website that has YouTube embedded in it. It is great for brand awareness as YouTube’s lengthier video format allows you to tell stories and fully showcase your brands products and services.
7. Shopping
This type of ad requires an e-commerce store to run and displays your products, prices, and descriptions allowing consumers to click directly through to the product on your website.
Our pay-per-click (PPC) agency ensures each campaign is strategically planned and executed to deliver high performance and meaningful clicks.