Mobile
Marketing

What is mobile marketing?

As the name suggests mobile marketing refers to the marketing practice of engaging with consumers through their mobile devices. This type of marketing has gained popularity over the recent years as more and more consumers use a smartphone as their main way to consume media, shop and more.

The popularity of mobile marketing is also due to the fact that it allows brands to reach a large audience, messaging can be personalised, and mobile marketing like SMS and WhatsApp marketing is instant and results in quick engagement.

Campaigns that engage anytime, anywhere.

From USSD and WhatsApp campaigns to SMS short codes, mobile applications and online chatbots, we specialise in driving engagement and conversions through innovative mobile marketing strategies. Contact us to help you connect and engage with your audience on the go.

Examples of Mobile Marketing

1. SMS Marketing

Is a type of mobile marketing service in which promotional messages in the form of text, photo or video is sent via SMS.

How does SMS marketing work?

1. The consumer will see the promotion in store.
2. The consumer will then have to purchase a qualifying product/s to be eligible to enter this competition.
3. After purchasing the product/s, the consumer will SMS a predetermined word to a code.
4. They will then receive a SMS with a link to a mobi-site.
5. They will engage with the mobi-site, upload their till slip and win instant prizes or participate in a game to win prizes.

2. Unstructured Supplementary Service Data (USSD)

USSD lines are a text-based form of mobile marketing that allows real-time communication and does not require an internet connection to work. All responses on the USSD line are also recorded and stored, providing insight into the behaviour and wants of the consumer.

How does USSD marketing work?

1. The consumer will see the promotion in store/online.
2. The consumer will then have to purchase a qualifying product/s to be eligible to enter the competition.
3. After purchasing the consumer will dial the unique number on the till slip or the last 4 digits of their barcode.
4. A list of questions will appear one by one prompting the consumer to interact and answer in order to be entered into the competition.

3. WhatsApp Marketing

As one of the most widely used apps in South Africa companies are tapping into the power of WhatsApp marketing. This popular mobile marketing channel allows businesses to reach wide range of audiences quickly through text, video, images and more.

How does WhatsApp marketing work?

1. The consumer will see the promotion in store.
2. The consumer will then have to purchase a qualifying product/s to be eligible to enter this competition.
3. After purchasing the product/s, the user will submit an image of their till slip and start chatting on WhatsApp.
4. They will answer the relevant questions and can be instantly rewarded and entered into the competition.

4. Mobi-sites

Mobi-sites are websites that are specifically designed for mobile devices and are used as landing pages for mobile marketing campaigns. Consumers are diverted to the mobi-site in a multitude of ways including SMS marketing and through QR codes.

How does mobi-site marketing work?

1. The consumer will see the promotion in store.
2. The consumer will then have to purchase a product/s to be eligible to enter the competition.
3. After purchasing the product/s, the consumer will either click through to the mobi-site via a link or by scanning a QR code.
4. They will then be taken to the mobi-site on which they can enter the competition.

Running a campaign? Get in touch with us to learn more about our mobile marketing and Whatsapp marketing services.