Strategy
Align your vision and objectives with strategy
Everything we do evolves from strategy and creative thinking and results in a researched and reasoned plan of action. From an overarching brand plan right down to which social media platforms you should be on, our strategy team and creative minds tactically and artistically plan and ideate concepts which best align your brand to your goals.
Why do you need strategy?
Building out your brand from a strategic and well thought out point of view will create a consistent identity across platforms, building brand recognition and ultimately differentiating your brand from competitors. More so, having a strategy creates a clear roadmap towards achieving your goals, helping you to focus your marketing efforts, resources and drive impactful results.
Our strategy services:
1. Brand Strategy
A strategy that outlines how a company will present and manage its brand identity across the digital spectrum.
What goes into a brand strategy?
- Brand Positioning: We aim to identify your brand’s core values, mission and vision.
- Brand Identity: Create a cohesive visual identity across platforms by aligning logos, colour palettes, and typography, ensuring that it sets you apart from the competition.
- Brand Guidelines: Develop comprehensive guidelines to ensure consistency across all marketing platforms.
- Competitor Analysis: Research your competitors to identify opportunities for differentiation and innovation.
2. Communications Strategy
A strategy that outlines how a brand will connect with its audience through messaging.
What goes into a communications strategy?
- Audience Identification: Looking at your target audience’s demographics, behaviours, and preferences to create messaging that resonates and converts.
- Message Development: Creating a consistent tone of voice as well as clear, compelling messaging that aligns with your brand.
- Channel Identification: Choosing the most effective communication channels for your audience.
- Analytics Tracking: Tracking KPIs to measure effectiveness and adjust strategies accordingly.
3. Campaign Strategy
A planned strategy that is created for a specific campaign that outlines the goals, messaging, target audience, channels, and tactics to be used.
What goes into a campaign strategy?
- Campaign Objectives: Working with clients to establish measurable campaign goals.
- Target Audience Segmentation: Identifying the audience and tailoring campaign messaging and channels accordingly.
- Content Creation: Creating engaging content that is consistent with the campaign’s objectives.
- Budget Allocation: Strategically allocating budget to maximise ROI.
- Performance Monitoring: Constantly monitoring campaign performance and making data-driven changes.
4. Concept Creation
A strategy in which innovative and creative ideas are developed for marketing campaigns.
What goes into a concept strategy?
- Audience Identification: Looking at audience demographics in order to align ideas and messaging.
- Setting Objectives: Determining what the campaign needs to achieve such as brand awareness, lead generation, clicks or engagement.
- Idea Generation: Using brainstorming techniques to generate a range of creative ideas that align with the campaign objectives and then refining it to create one cohesive idea.
- Platform Focus: Deciding which platforms the concept will best be suited to.
- Prototype Creation: Generating mock-ups to test and refine concepts prior to full-scale implementation.
All of our strategy services are informed by rigorous research and deep insights, and are driven by a collaborative, problem-solving mindset. Contact us for a tailored strategy across the digital marketing spectrum.